WHAT IS DOOM?

“Doom is a "performative examination of the intersection of the wellness industry, lifestyle brands, the attention economy, cults and cult-like organizations," according to the website. 

Mackey, depending on how you look at it, has taken inspiration from or is mocking "wellness" gurus like Gwyneth Paltrow, who has been heavily criticized for claims she makes about her Goop products.

"Framing it as this lifestyle brand is to get people to think about the way they interact with brands and celebrities," Mackey said. "If I had any message, it's just think critically about what you're interacting with, what you're inviting into your life and where you're putting your time and energy and attention.

"Attention is a very valuable commodity that we all have. Lots of companies are built around trying to get it from us." “

-Knoxville News Sentinel April 2021 (Read More)